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This partnership marks a new phase of the successful anti-poaching project which began with the protection of endangered species from poaching in Africa. The 100% solar powered, quiet and fast heavy-duty motorcycles engineered for wildlife conservation now expands to include the protection of trees and nature of the Amazon rainforest. With the solar chargers provided by innovative renewable energy company Goal Zero.
The devastation caused by illegal deforestation in the Amazon rainforest is one of the most pressing environmental issues of our time, and the Electric Bush Bike Anti-Poaching Initiative aims to combat it head-on. By utilizing specially developed electric off-road motorcycles, the initiative will enable quiet patrolling of the vast and remote areas of the Amazon rainforest that were previously inaccessible using traditional monitoring methods.
“The motorbikes are very useful for our surveillance team, which does the territorial monitoring process in defense of the forest. In addition, by using these fuel-efficient motorcycles, we contribute to climate change having less of an impact on the world. On behalf of all our forest guardians, we are very happy with this partnership.” says Dadá Borarí, Chief of the Maró Indigenous Territory and Head of Forest Guardians Program for the Treesistance.
“We’re delighted to collaborate with CAKE on this initiative. The Forest Guardians put their lives on the line during each patrol and the CAKE electric motorcycles will enable the community members to travel silently through the forest, providing an extra level of security. We believe these types of brand partnerships are essentail to tackling the challenges being faced, whilst also igniting the public imagination and inspiring other businesses to contribute towards environmental activism and support of Indigenous peoples.” says Tom Wheeler, Executive Director of Treesistance.
”The Electric Bush Bike Anti-Poaching Initiative is a groundbreaking project that combines technology and environmental conservation in a way that has never been done before. By working with Treesistance, we hope to create a model that can be replicated in other parts of the world to combat illegal poaching & deforestation and protect the environment.” Stefan Ytterborn, CEO and Founder of CAKE.
The initiative is a significant step forward in the fight against illegal deforestation in the Amazon rainforest and will help protect the rainforest’s trees and nature for future generations. By the end of August 2023, the electric off-road bikes will be fully operational and put to use, marking a new era in the fight to protect the Amazon rainforest.
In collaboration with Brazilian mixologist Márcio Silva, we have created the ‘Pindorama’ cocktail inspired by the Indigenous resistance. The project aims to both raise visibility and funds for front-line forest protectors in the hotel, bar and restaurant industry.
About Márcio – He is the only Brazilian to lead a Brazilian bar in the list of the 50 best bars in the world in 2019 (Guillotina 15th position), also in 2019 Márcio was elected as a “Man of the Year” by GQ Brasil magazine for the work developed in the Brazilian market.
In 2020, he was nominated Top 10 Bartender of the Year” by Tales of the Cocktail – Spirited Awards of New Orleans in the USA. After selling his bar, he hits the big screen as host of ‘Bar Aberto’, a Reality Show now in its third season.
In 2021, Márcio was recognized as a leader in global cocktail culture by the Tales of the Cocktail – Spirited Awards of New Orleans in the USA.
He is 4 years in a row as one of the 100 most influential people in the beverage and bar industry in the world by the renowned magazine “Drinks International” – Top 100.
In cooperation with the IR Global professional services network, we developed a Forest Guardians sponsorship model, which led to IR member firms financing the formation of 6 new Forest Guardian teams, which by the end of 2023 will bring 1500km2 under protection.
These founding sponsors were Schwarz Law (Canada), Synergy Business Lawyers (Netherlands), Koffels Solictors (Australia), Nordeq (Denmark), Moore Barlow (UK) and Illumer Investigations (US- New York).
Keep an eye on the territories listed under the Forest Guardians dropdown for further information on each of these.
We’re proud to join forces with Dilmah Tea in the form of special edition 100% Ceylon tea in support of the Treesistance forest guardians. 100% of all sales being donated to frontline nature defenders.
This is another great example, showcasing how brands of all shapes and sizes can make a difference, proving our motto that you don’t have to be in the forest to join the fight.
Dilmah was the first producer owned tea brand that would offer tea handpicked and packed at origin (where it’s grown), ensuring great taste and natural goodness; making it one of the finest teas of the world. Their business philosophy – is a matter of human service – is what makes the brand the first ethically produced tea.
Every cup of tea made is a cup of kindness served; kindness is at the heart of everything they do. That is why they devote 15% of all pretax profits to serve humanity with kindness to people & nature. This latest initiative shows their commitment to supporting nature and communities in the Amazon rainforest.
Order your pouch here
‘Wilde Ganzen are highly valued funding partner and ally who help us direct resources towards Indigenous leadership and organization’
The Wilde Ganzen Foundation is a Dutch NGO, founded in 1957 with a mission to reduce poverty and inequality through community-led initiatives. They support community-based organizations in the Global South and their Dutch fundraising partners in joint efforts to achieve a better future.
The Wilde Ganzen Foundation uses more than 65 years of operational experience in international development to promote responsible philanthropy. We support social changemakers that are taking on initiatives to fight inequality. We do this through grantmaking, in-depth technical assistance, education, expertise and our on-the-ground networks.
‘Pubity share our passion towards contributing to positive social change and their young audience is the future of the planet’
The Pubity group channels have over 100 million followers worldwide and they are the world foremost media channel to Millenials and Gen Z.
The path that Pubity Group has taken is illustrative of the power that social media can have. Because of the sheer number of people who follow them, Pubity Group has established itself as a household name on social media, and its influence only expands.
‘The IR Global network is a long term funding partner and ally in the legal / professional services sector’
IR Global is a multi-disciplinary professional services network represented in 165+ jurisdictions that provides legal, accountancy, financial advice to companies and individuals around the world. Since 2010 the network has grown to over 1100 members worldwide.
‘The use of the CAKE motorbikes in the Amazon contributes to safe and effective forest defense.’
CAKE combines excitement and responsibility in its development of light, quiet, and clean high-performance electric motorcycles and mopeds. Its first model, the lightweight off-roader Kalk, was released in January 2018 and received widespread praise. CAKE’s award-winning streak was extended in 2019 with the launch of the Ösa, a utility platform with an integrated power station and off-road capabilities.
The company’s goal is to inspire people to live in a zero-emission society. It was founded in 2016 by the acknowledged entrepreneur in strategy, design, and branding, Stefan Ytterborn.
‘Gramam have done an incredible job in developing the Treesistance brand and visual identity’
Gramam is an inclusive design studio that accelerates purpose driven brands, cultural and non-profit organizations. They are here to burst the bubble of the homogenous sustainable design language, showcase narratives with refreshing inclusivity and amplify the voices of ethical organizations and brands that deserve the world’s attention. Gramam takes pride in depiction of the Global South by quashing an imbalanced power narrative and is fully powered by creative talent from India and South Asia. Gramam is based out of Amsterdam and Kerala.
‘WeFuture play an important role in coordinating brand partnerships and building bridges with other likeminded organizations’
WeFuture is a non-profit international organization that develops a transparent, independent and science-based network dedicated to stimulate natural world conservation. Their mission to educate, promote and connect the private, public and civil sectors and A self-sustaining and create a trustworthy international network of dedicated world conservationists that strengthen the balance between ecological, economic and social interests.
Goal Zero is a dynamic organization, one that evolves in sync with both people and planet. Progressing with a sense of ownership over our impact means we lead by example and contribute beyond what is asked of us. Whether it is providing disaster relief, striving for climate neutrality, or donating to communities in need – we’ve made it our mission to define success not solely by profit, but by the impact we create on the world and its people.
We are keen to connect with like minded organizations, brands and funds who wish to make tangible impact in the Amazon via Indigenous led actions. We have a proven record of coordinating international projects and are in the process of scaling various models that will revolutionise access for justice strategies, digital equity, the renewable energy transition and sustainable economic development.
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